To launch Versace’s men’s fragrance Eros Flame, TMC collaborated with two couples Pia Muhlenbeck & Kane Vato and Rozalia Russian & Nick Russian for the ultimate ‘Date Night With Versace’.
Eros Flame is inspired by Eros, the Greek god of love. Passion, fire and romance are at the heart of the fragrance so both couples were invited to enjoy a romantic Italian dinner for two at a surprise, luxury location, which they then captured and shared via their social channels.
Tim Robards also aligned with the brand was engaged to post the fragrance across his social platforms.
In addition, TMC coordinated a mailer to media and influencers including Eros Flame together with gold Versace cufflinks, his & hers Eros gift packs with red roses and Eros Flame product, which has resulted in numerous confirmed placements in top tier print publications and online.