British sports fashion retailer, JD Sports, has finally hit Australian shores, opening stores across the East Coast at Melbourne Central, Pacific Fair and Parramatta Westfield.
JD Sports is home to a range of leading global brands including Nike, adidas, Lacoste, Reebok, Ellesse, The North Face and Puma, servicing men, women and children through a wide range of footwear and apparel. JD Sports also offers limited edition styles and JD exclusive product, including adidas NMD’s, Nike Air Vapor Max and Nike Air Max 95.
To celebrate the launch into market, Tailor Maid Communications (TMC) invited key media and influencers to view the collection and get a head start on shopping. Top athletes from NRL, AFL, A-League, NBL and Australian track & field sporting codes made guest appearances at the store openings. Guests were treated to a Crep Protect sneaker cleaning station, limited edition custom JD Sports tote bags, street dancers and DJs playing fresh tunes during opening weekends.
The launch of JD Sports into Australia was well retained by Australian media, with TMC securing coverage across TV, radio, print and digital media, including the likes of The Australian, SMH, AFR, Sun Herald, News.com.au, Channel 7, Channel 9, Channel 10 and Fox Sports to name a few.