To celebrate the launch of Lee’s denim range in Glue Store, Tailor Maid Communications (TMC) invited key influencers to an intimate denim customisation event at Super Glue Store, Melbourne Emporium. Influencers let their creative flair fly to design a bespoke pair of Lee jeans. Lee Creative Director, Jack ‘Stubby’ Turner, was on hand to guide influencers through the workshop and provide tips on customisation techniques. Guests included Carissa Smart, Karen Woo, Felix & Scott, Tristyn Lecia, Josh Deane and Jeremey Carne.
The activation was supported by an influencer takeover with our favourite denim guru Petra from Pepa Mack, posting consecutively on Instagram for 5 days. Petra rocked her top picks from Lee’s denim collection available at Glue Store, and resulted in a total engagement of over 97,500 likes.