Synonymous with that effortless-chic factor, the iconic 2750 cotu classic and 2790 platform sneakers were offered on-site at the Superga pop-up bar where the industry’s finest were able to customise and add their own personal touch to their new sneakers with a variety of colourful eyelets to select from and update their look to comfortably take them from one star-studded show to the next.
Tailor Maid Communications (TMC) extended the invite to Fashion Week delegates, media, celebrities and top-tier influencers such as Harper’s BAZAAR, InStyle, Nathan Jolliffe, Stacey Allen, and the Culture Machine Crew to put their best foot forward and pick up a pair.
While the pop-up bar was customising hundreds of pairs of sneakers each day, the latest styles from Superga were on show down the Fashion Week runway.
Melbourne-based fashion label, Acler was showing off their latest resort range, styled with customised Superga slides.
Sweetly sophisticated label, We Are Kindred featured girls walking alongside the models in their matching attire, wearing their Superga KIDS sneakers, and MBFWE saw the classic sneakers strut the catwalk for consumers to marvel in the trends that were on show throughout the week.