To celebrate the Australian launch of the second Superga x ALEXACHUNG collaborative range, Tailor Maid Communications organised and coordinated a Press Tour for Alexa Chung, with a Media Junket and Launch Event.
The arrival of the global fashion icon into Australia was met with hype and excitement from Australian media who were eager to meet with Alexa Chung and preview her designs for Superga.
On Friday the 21st of September Tailor Maid Communications co-ordinated a Media Junket for media to meet Alexa and discuss her partnership with the brand that spans over a decade of working alongside each other. Media were invited to one-on-one interviews with the Alexa who spoke of her evolution from model to designer and penchant for bringing her own style to her range.
During the evening Tailor Maid Communications hosted an intimate event to celebrate the launch of Superga x Alexa Chung into Australia at Icebergs Dining Room & Bar.
The event was a huge success with members of Sydney’s fashion set turning out to see the UK fashion icon. With music by DJ Alice Quiddington, a signature cocktail by Aperol and delicious canapés from a curated menu by Head Chef, Monty Koludrovic.
With limited access to Alexa Chung TMC still managed to achieve over $1 million in editorial value worth of coverage.