Tailor Maid Communications (TMC) coordinated Stray Bean’s first campaign shoot to align with the official launch into the Australian market in May 2018.
The team selected for the shoot included photographer Daniel Nadel, makeup artist Danielle Butcher and stylist Elly McGraw. The vision for the brand tying back to the tropical Amazonian rain forest, with natural styling and hair. The campaign features three female models.
The body scrub brand is an all natural, organic vegan and Australia made skincare brand which focuses on the powerful antioxidant benefits of coffee beans as its main ingredient.
Stray Bean’s PR roll out plan includes Marketing and Publicity Strategy, Always-on Press Office, Brand Profiling, Blogger and Influencer Outreach, Website Copy Writing, Packaging Design, Press Material Curation and Campaign Shoot was created and executed by TMC, incorporating Stray Bean’s initial vision.
TMC have pre-seeded the new launch to media and are looking forward to officially launching Stray Bean into the Australian market with an exciting influencer and media event in May – keep your eyes peeled.
Stray Bean launches in May 2018.