To launch the Paula’s Choice new Peptide Booster, Tailor Maid Communications (TMC) teamed up with The Clean Treats Factory to send key media a bespoke box of protein treats.
To celebrate the first-to-market product TMC selected the protein treats to accompany the product as a way to further reiterate the messaging as a ‘treat’ to your skin, packed with proteins, peptides and amino acids.
The bottle sat in the middle of glossy white box with a clear lid alongside three bliss balls and a protein slice. These were custom designed and colour matched by The Clean Treats Factory to the Peptide Booster bottle colour.
The box was then sealed with a branded sticker and an accompany postcard with relevant information on the release was included. The treats were sent out in a silver thermal bag to ensure they treats arrived fresh.