To celebrate the launch of Europe’s number one beauty e-tailor, lookfantastic, Tailor Maid Communications sent key media and influencers the first Australian Beauty Box from the brand.
Each recipient was sent the Beauty Box, complete with favourites from a selection of brands stocked on lookfantastic.com.au, including Dermalogica, Vida Glow, Illamasqua and Christopher Robin, a branded cookie and a glossy magazine with relevant press information.
The box was sealed in a recyclable, branded brown box and tied with a large, blue balloon and swing tag.
To follow the mailer and continue momentum for the launch, TMC invited the recipients to the websites ‘virtual’ launch event. Guests were sent an email invite, alongside a bespoke code that served as Fantastic Funds, inviting them to go online for the launch and shop.
The mailer and launch event received stand-out support from influencers and media including Byrdie, Daily Mail, Mamamia and Lion In The Wild.
lookfantastic is the premium destination for all your beauty needs, housing more than 250 International and Australian beauty brands with over 22,000 products.
For all media enquiries, contact the team on: firstname.lastname@example.org or call 02 9212 2280.