To celebrate the launch of JD Sports largest Sydney store opening, Tailor Maid Communications (TMC) hosted a launch party on the 29th of November at the Pitt St location. The two-story Flagship retailer housed Sydney’s top-tier influencers, media, athletes and musicians to mark the event.
Guests stepped into the elaborate space highlighted with blue neon light and were greeted by an impressive bar that stretched across the bottom floor. Guests enjoyed the iconic collection of Sydney’s prominent sneakers and sportswear brands.
Guests were met with an R&B performance by influencer and DJ, FlexMami, headlined by South Sydney Hip Hop sensation, The Kid Laroi. With the collective talent creating an electrifying and energetic party atmosphere, guests tucked into a Southern Inspired banquet provided by Belles Hot Chicken offering chilli, cayenne pepper wings, crispy signature coated tenders and a selection of chicken, fish and mushroom sliders.
Tailor Maid Communications (TMC) teamed up with Nike to house an Air Force 1 customisation lab adjacent to the CBD location. Selected influencers were invited into the hub to create a bespoke design on their sneakers with a personal choice of colour, zips and laces. Influencers who participated include Asia Carino, 24karatkev, Kota Banks, Nawal Sari and Martina Martian.