Tailor Maid Communications was appointed by iconic Australia fashion brand JAG, to launch their new brand direction and campaign to media. The project involved curating the press release, collating a targeted media list and securing coverage across fashion, lifestyle and trade publications to promote the campaign. Exclusive interviews were secured for Inside Retail Weekly and The Age with JAG Creative Director, Elisha Hopkinson as well as features across Ragtrader, Ad News, OK! Magazine and more.
The new JAG ‘unearthed’ campaign indulges in the beauty of connectivity – to the environment, to the JAG brand ethos and to the brands considered and conscious apporach to quality, premium designs. The campaign provided a platform to tell the evolved brand story, and was fronted by Australian model heavy weights; Jordan Barrett, Montana Cox, Gemma Ward, Tom Bull and Shanina Shaik.