On Thursday 25th of November, Tailor Maid Communications (TMC) held a consumer activation at the General Pants Westfield Parramatta store, to celebrate the launch of the new GUESS Originals collection.
The collection, which is available in store at GUESS and General Pants is a firm favourite of consumers with the previous collection selling out in days. The new collection features it’s iconic colourful stripe tee’s in a variety of new colours, denim jackets and colourful jumpers.
To kick off the launch TMC organised a branded GUESS Originals doughnut wall from DR Dough, featuring four different types of donuts in colours and stripes to mimic the iconic tees. DJ Teriyaki Mami spun tunes all night for customers, bringing the funk and creating a vibe in store.
The collection is available in GUESS and General Pants store till stocks runs out.
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