On Thursday 5th December 2019, Glue Store opened a brand new SuperGlue Store in Penrith Westfield. The first of its kind in Australian Fashion retail, the store offers shoppers the opportunity to buy international designers and exclusive pieces from brands such as Polo Ralph Lauren, Tommy Hilfiger, Champion and Carhartt (to name a few) under the one roof!
Tailor Maid Communications worked with Glue Store to host a launch party to celebrate the launch with attendance from Madison Woolley, Johno Sauer, Lexie Murray and Glue Store’s CEOs, Darren Todd and Hilton Seskin, as well as live set from DJ Klasik, a mainstay at Sydney clubs and parties.
Krispy Kremes and popcorn were served throughout the evening, Sofi Spritz was flowing and San Pellegrino kept avid shoppers hydrated. Dues catering also came on board offering catering which included a selection of salads.
Guests also received generous gift bags containing product from brands including Main Supply, Abrand jeans, Blaq, Remedy Kombucha, Peter Thomas Roth, SBH Lashes and BSC Science – worth over $150 each.
TMC has secured coverage in Ragtrader, Power Retail and Inside Retail with further coverage to follow.