On the 5th and 6th June 2018, Tailor Maid Communications (TMC) held media desk sides with De Lorenzo Haircare to discuss their Tricho Range.
Alongside the brand’s Education Manager and Head of Trichology, Megan Yabsley, TMC spoke through the products in the range, educating Beauty Editors on treating and managing scalp conditions. They also spoke through the simples ways to incorporate Tricho into a haircare regime and the benefits of the products for the changing seasons.
A total of 15 key media from Bauer Media, Pacific Magazines and NewsCorp publications attended the desk sides, over the two days.
As a result of the activity, TMC confirmed coverage across a number of publications, such as BEAUTYcrew and ELLE whilst securing and nurturing fans of the brand.
The feedback from the media was highly positive, and a great way to offer one-on-one time with Megan, an expert in the field.