Tailor Maid Communications excitingly secured De Lorenzo as the official hair sponsor of for Lee Mathew’s Resort 19 show at Mercedes Benz Fashion Week Australia.
Their Resort 19 collection had a focus on sustainability and they ensured their show partners shared both their brand’s aesthetic and ethos.
De Lorenzo was an ideal fit as the show’s hair partner, as the brand has a natural approach to haircare, using Certified Organic ingredients that are sustainably farmed. De Lorenzo continues to develop and manufacture its products in Australia, tying back to Lee Mathews emphasis on social responsibility and thoughtful production.
Under the hair direction of Alan White, De Lorenzo envisioned a hair look that captured the woman immersed in nature. Working with each model’s hair texture, Alan, alongside De Lorenzo’s selected team of stylists created a windswept, romantic look.
“I’m thrilled to partner with De Lorenzo ahead of Lee Mathews’ Resort showcase. The collection oozes natural beauty with soft lines and takes influences from nature. The De Lorenzo Elements range mirrors those natural instincts and will assist with creating elegant moment as the models walk the show” – Alan White for De Lorenzo
In addition to creating the models’ looks, each guest at the show received a selection of De Lorenzo product inside the goodie bags on their seats to reinforce the brand’s partnership with Lee Mathews. “