To launch De Lorenzo’s limited edition Novafusion Palette for Brunettes, Tailor Maid Communications (TMC) sent key media and influencers a customized colour ‘paint tin’.
TMC sent the new hair colour palette inside a sleek, white paint tin to reiterate the product’s messaging for brunettes to trial and ‘paint’ their hair with three different colours from the brand’s Novafusion range.
The paint tins were decaled with De Lorenzo’s logo and included a call to action that communicated the pack’s message that “It’s Not All About Blondes”, encouraging recipients to “Find Their New Brunette Shade Inside”.
Upon lifting the tin’s lid, the product was beautifully presented, alongside a personal handwritten note and accompanying press materials.
The mailer resulted in a number of great social posts from influencers such Gem K Watts, From Luxe with Love and Olivia Mescia.