To celebrate Cotton On’s rich denim heritage and drive large-scale awareness Tailor Maid Communications (TMC) coordinated and hosted an exclusive showing for Cotton On’s new 91 denim collection on Thursday the 29th of June.
Keeping in line with the brands aesthetic the showings were held at inner Sydney gallery, China Heights. White walls and exposed beam ceilings and brick walls was the perfect canvas to display the denim range. TMC secured key fashion media, stylists, influencers and bloggers to attend the intimate preview. Guests were treated to a one-on-one tour showcasing the latest range, led by Cotton On Womenswear Denim buyer Marcella Bisset and brand stylist Philip Holmes.
Guests enjoyed a decadent spread including berry cups, tasty bagels from Smoking Gun bagels & healthy donuts from Nutie Donuts and left with a customised denim jacket of their choice.