To launch the NEW Charlotte Tilbury Your Lip Service products, Tailor Maid Communications (TMC) sent key media, bloggers and influencers a balloon bouquet.
The balloons were styled in various shapes, including hearts, lips and a crown and also featured the shade names of the new products and Charlotte Tilbury branding. Each balloon bouquet was sent within a branded bag including the new products and a note from Charlotte.
Media at select publication houses were hand delivered their gift by a male model dressed as a Queen’s Guard, to further communicate the royal messaging behind the collection.
The mailer received stand-out social media support from influencers and media including Elle Ferguson, marie claire and Cosmopolitan, with over 35 social posts as a result.