On Tuesday 15th August 2017, Tailor Maid Communications (TMC) in partnership with Charlotte Tilbury hosted an Influencer and Blogger ‘Hollywood Hangs’ style event, including dinner at Café Sydney and an overnight stay at the QT Sydney, to launch the latest Hollywood Beauty Secrets collection.
Sixteen guests attended the event, each with a significant influence in Australia across the beauty, fashion and lifestyle sectors.
Upon arrival at Café Sydney, guests were greeted by the TMC team and offered a choice of Charlotte’s personal cocktails; Raspberry Rascal and Skinny Bitch. The guests then mingled on the private terrace overlooking the Harbour Bridge.
The private dining space was styled with a ‘Hollywood’ inspired table, adorned with; Red Roses, Burgundy Sweet Peas and Red Peonies. The Hollywood collection was arranged amongst the florals and presented on branded crimson boxes.
Bespoke selfie mirrors were handmade and used as place settings each decalled with the guests’ name and Charlotte Tilbury logo and star.
Following welcome cocktails on the terrace, TMC staff invited the guests to take a seat and provided an introduction to Max May (MUA), Caitlyn Ryan (Model) and the Hollywood collection. Max then continued with the ‘Hollywood’ make over, inviting guests to ask questions and film the ‘get the look’.
Orders were taken, and guests were offered the choice of red or white wine. Throughout the dinner, guests were invited to experience Hollywood ‘touch-up’s’ provided by Max and encouraged to swatch the product; using their ‘selfie mirror’ to Instagram and snap their experience
Guests were then collected by traditional London Black Cabs and taken to the QT Sydney, where a member of TMC staff greeted them and showed them to their rooms.
The rooms were styled with personalised Jasmine & Will pyjamas, a hand-written note from the Charlotte Tilbury team, the Hollywood Beauty Secrets Collection in a branded washbag and the finalised press release. The hotel placed one of Charlotte’s bespoke cocktails in each room prior to the guests’ arrival to further encourage sharing across their social media channels.
The Dinner and Overnight stay received amazing social posts (over 120) from all guests that attended.