On Tuesday 31st July 2018, Tailor Maid Communications held a Christmas in July dinner with media to launch Charlotte Tilbury’s ‘Cosmic Christmas Gift Shop’, in the Northern Foyer of the iconic Sydney Opera House.
The space was styled with a blanket of hanging lights, crimson and gold florals from Seed Flora and Charlotte Tilbury branding throughout the space.
Upon arrival, guests were greeted by the TMC team and offered a glass of bubbles whilst they wandered through Charlotte’s Cosmic Gift Shop and Stargazing Tent. Guests were then seated, with a view over the Sydney Harbour and served a beautiful three course dinner with matching wine.
Place settings featured branded menu’s and a gift bag with a selection of product from the 2018 Christmas offering. Each guest was presented with the co-ordinates for a star named after them as a take home gift, tying back to the overall cosmic theme for the night.
Throughout the event, guests interacted with a ‘looper’ Photo Booth in front of a large gold star digitally overlaid with the Charlotte Tilbury logo to create a unique social media moment from the night.
The event saw 46 media attend across all key titles, including Vogue, ELLE, marie claire and Harper’s BAZZAR, securing instant social coverage across the publications and journalists social platforms.