On Thursday 27th July 2017, Tailor Maid Communications held a Christmas in July media Lunch Event at FRED’S, Paddington for the launch of the 2017 Charlotte Tilbury Christmas Gift offering.
Upon arrival, guests were greeting by the TMC team and offered a choice of home-made Mulled Wine or Prosecco.
The venue was styled with a dressed Christmas tree in the red and gold colour theme, gold candles, branded gift boxes, the Christmas gift collection, a branded wreath on the entrance door to the restaurant and arrangements of red Peonies, Roses, Berries, Holly and Spruce.
Place settings featured Holly sprigs tied with crimson ribbon, branded menu’s complete with bespoke gold calligraphy and limited edition Eyeshadow Palettes, decaled with each guests’ name.
TMC welcomed guests and food orders were taken, then guests were offered the choice of red (Giant Steps, Yarra Valley, Pinot Noir) or white wine (Terre à Terre, Wrattonbully South Australia, Sauvignon Blanc)
Throughout the event, guests enjoyed an acoustic ‘Christmas Classics’ performance by Australian duo, Left Projects.
On departure, guests received a home-made Mince Pie, tied with crimson ribbon and gold Christmas bells, and also a gift bag which included a product from the 2017 gift offering.
The event had 100% attendance from 31 media, receiving instant social posts from Harper’s Bazaar, Michael Brown, Sigourney Cantelo from Beauticate, Grazia Australia, BEAUTYcrew, and more.