On Wednesday 2nd August 2017, BLAQ launched the Meteor Shower Scrub. A body scrub that has been formulated with actual meteors from outer space, leaving you with extra shiny, iridescent results.
To support the global launch of the Meteor Shower Scrub, Tailor Maid Communications sent media and influencers the scrub in a branded BLAQ box or holographic bubble mailer, filled with silver and black iridescent filling, alongside a hand-written note.
Each pack of Meteor Shower Scrub has its very own unique code, meaning every person who received the scrub could track exactly where their meteors came from.
The mailer was a great success, receiving social and online coverage from media and influencers including Amy Maree Comber, Belinda Liana, Juna Xu from Body + Soul, Nicole Millar, Kaitlyn Rodriguez, From Luxe with Love, Cosmopolitan Online, Popsugar, Fashion Journal and an appearance on The Morning Show.