To launch Nena and Pasadena’s new summer collection in Glue Store, influencers were invited to become ‘Beer Barons’ with an exclusive brewery tour at Young Henrys in Newtown on Thursday, the 20th of July.
Guests were given intimate access to Young Henrys brewery, which is nestled away in the side streets of Newtown. TMC engaged the foodies behind Eat Drink Collective to design a bespoke menu for the event, which included juicy cheeseburgers, trio of bao buns, salt and pepper calamari and spicy shoestring fries.
Decked out in the latest Nena and Pasadena gear, guests included the likes of Andrew Lambrou, Jono Acero, Nathan Tito, Charles Oliver, Ben Newmarch, Dylan Benson, Dominic Loneragan and Luke Casey who left with a Young Henry’s gift bag.
The intimate event resulted in 53 pieces of publicity across social media and digital platforms.