To officially launch the new chapter within the iconic Amo Ferragamo franchise, Amo Flowerful, TMC coordinated a bespoke creative mailer to be sent to key media and influencers across both Sydney and Melbourne. The mailer consisted of a beautiful ‘shoe’ style box featuring the fragrance, with a holographic logo, tying back to the bottle’s prisma technology glass. The bottle was surrounded by fresh pink and purple florals, of roses and orchids, to complement keynotes from the fragrance.
For a bespoke touch, each box was hand-delivered to the recipient by a handsome male model dressed in a suit, to create an immersive and personal experience as an introduction to the fragrance. The mailer resulted in over 30 social posts to date, with multiple forthcoming editorial features confirmed.