To officially launch Mugler’s first men’s fragrance, Alien Man, into the Australian market and to position Alien Man as the new go-to fragrance ahead of Valentine’s Day, Tailor Maid Communications sent a creative mailer to top tier media and influencers.
Alien Man is a powerful, electrifying and woody fragrance; a vibrant contrast of subtle sensuality and electric freshness.
A play on its namesake, TMC sent a press kit with the new fragrance, alongside a bottle of ‘Instagrammable’ vodka; Outer Space Vodka. Outer Space Vodka is a five-times distilled, award winning Vodka with a distinctive green glass bottle in the form of a green alien head. The mailer resulted in great social editorial from influencers such as Michael Brown and Seba Mecha.