To celebrate the latest additions to SALT By Hendrix’s range, Tailor Maid Communications (TMC) teamed up with Australian hat brand Lack of Color.
TMC sent key media, bloggers and influencers a beautiful Lack of Color hat from their latest collection, alongside the Magical Rose Illuminating Elixir, Illuminate Facial Glow, Eye Babe and Glossy Hair Oil.
The product and hat were beautiful presented in a glossy white hat box, decaled with the brand’s logo and social hashtag. The box was then tied with a branded ribbon.
The mailer received stand-out social media support from influencers and media including Amy Maree Comber, Beauty Crew and Sigourney Cantelo, with over 30 social posts as a result.